T-Mobile &
Loot Crate Pitch
CASE STUDY
We're proposing a T-Mobile x Loot Crate collaboration featuring a curated crate inspired by T-Mobile’s bold identity. Filled with exclusive items in signature magenta, the crate aims to boost brand engagement through a fun, meaningful experience. This pitch highlights concept direction and item curation.
Project Scope:Brand strategy, concept pitching, and design for the crate, pamphlet, T-shirt, and pin backer.
My Role:Design lead
This concept builds a vibrant space where pop culture enthusiasts can connect and celebrate their shared passions. Partnering with T-Mobile, the goal is to foster a sense of belonging and excitement. It’s all about turning fandom into community.
CONCEPT 1: COMMUNITY
This concept focuses on creating fun interactions by offering a welcoming space for like-minded individuals who are passionate about pop culture to engage and share experiences. It’s about bonding over shared hobbies and interests through T-Mobile’s platform. The design emphasizes joy, inclusivity, and the power of authentic connection.
CONCEPT 2: CONNECTION
This concept invites bold self-expression through your favorite characters, movies, and comics. Using humor, wit, and conversational copy, it creates a playful space where your favorite franchises and fandoms take the spotlight. The tone is cheeky, confident, and unapologetic, aligning with T-Mobile’s bold brand voice.
