Minechest Crate
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Loot Crate
CASE STUDY
We’re launching a Minechest Crate for dedicated Minecraft fans, bringing the game to life through curated and collectible items. This pitch includes crate concepts of packaging, insert, and pin backer design, all based in Minecraft’s unique pixel art and blocky style and vibrant colors. With highly strict guideline from Minecraft, we created 3 ideas to pitch to Minecraft with the goal to spark fan engagement through immersive and tangible experiences.
Project Scope: Ideation, concept pitching, and design concepts for crate, pin backer, and pamphlet
My Role: Design lead
This concept is based on the idea of a Minecraft treasure box arriving at your doorstep each month. Opening it feels like uncovering your treasure of the month. The insert clearly displays the items, and the accordion fold reveals them one by one—turning the unboxing into a short, exciting journey of discovery.
CONCEPT 1: TREASURE HUNT
This concept uses in-game Minecraft elements as design features for the crate. The contrast between the black-and-white exterior and the vibrant in-game graphics inside creates a delightful surprise for fans when they open it.
CONCEPT 2: DISCOVERY
CONCEPT 3: FEATURING CURRENT IN-GAME SCENE
This Mine Chest concept delivers an immersive unboxing experience inspired by Minecraft’s in-game elements. The crate, pamphlet, and pin backer share cohesive visuals, echoing the iconic wooden chest design. Curated items like the Jungle T-shirt and themed pins bring surprise and delight to dedicated fans.
